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  • The shopkeeper's dashboard

    The shopkeeper's dashboard

    Sergio Gutiérrez

    Mar 4, 2026

    PRODUCT,
    BUILD IN PUBLIC

    I ran some interviews to real shopkeepers to find the pain points worth solving. Here's what I found: patchwork invoicing, invisible inventory, and margins you can only calculate in your head.

  • The one-person studio kit

    The one-person studio kit

    Sergio Gutiérrez

    Feb 26, 2026

    PRODUCT,
    BUILD IN PUBLIC

    I interviewed myself to find product ideas worth building. Here are the frustrations I face regularly and the solutions I'm exploring for my one-person studio kit.

  • First steps into product building

    First steps into product building

    Sergio Gutiérrez

    Feb 20, 2026

    PRODUCT,
    BUILD IN PUBLIC

    We're building our own products. Here's where we're starting: five domains, early ideas, and ramblings while figuring out what's worth pursuing.

  • What's worth building

    What's worth building

    Sergio Gutiérrez

    Feb 2, 2026

    PRODUCT,
    BUILD IN PUBLIC

    We're shifting toward building our own products. In this post we explore the framework we use to pick and develop ideas.

  • On Risks and Rewards

    On Risks and Rewards

    Sergio Gutiérrez

    Jan 16, 2026

    COOP,
    OPINION

    Who really takes the risks at work, and who gets the rewards? A deep dive into ownership, compensation, and the case for worker cooperatives.

  • The Component Garden

    The Component Garden

    Sergio Gutiérrez

    Sep 25, 2025

    BUILD IN PUBLIC,
    DESIGN,
    TECH

    A playground to build innovative user interfaces, single components and animations. For us, to have fun and experiment, and for you to learn and dive into the world of animations and user interactions.

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